Running a small business is perhaps one of the most fulfilling – and challenging – experiences that a person can have in their life. Whether it’s a passion project, a hobby turned into a hustle, or an innovative new business idea, engaging in keeping your small business up and running—and growing—is nothing short of a whole marathon.
And of course, simply coming up with an idea for a small business and executing it is not enough. With how inundated the market has gotten, marketing is of the essence, even for small businesses that might think otherwise. And if you’re confused about which marketing direction to follow, then email marketing is a great place to start.
Not only is it budget-friendly, reaches a large number of people, and is pretty easy to customize, but it also has proven track records, making it the ideal choice for your small business.
How to Make the Most of your Small Business Email Marketing Campaigns?
1. Use a Premade Template
If there’s one thing that we’ve learned over the years, it’s that work never ends in a business, and so it’s the smart move to take a little helping hand where it’s offered. And in this case, PosterMyWall’s small business email templates are just the helping hand you need!
Perfect for both beginner and experienced email marketers, PosterMyWall’s email templates allow you to create full-fledged email marketing campaigns without all the extra legwork and hassle. Simply choose a template, edit it to your liking, and send your email on its way – it’s really that easy! And the best part is that it’s all for free.
2. Pick a Color Scheme
A color scheme can make or break just about any visual, including your email. Text readability, visual perceptiveness, and impression building are all things that are attributed to and are a result of the color palette that you choose to endow your email with.
Now, you can either employ a professional graphic designer or read up on color theory yourself and pick the combination that is best for your target market. For instance, green is often associated with nature and the environment—perfect for products in that domain—whereas yellow is associated with warmth and joy—ideal for products that aim to induce happiness.
Of course, if you’re using PosterMyWall email templates, then you can simply browse through the range of color schemes available in your chosen design since they’re made keeping color theory in mind. Easy, isn’t it?
3. Don’t Cut Out the White Space
Speaking of colors, there’s one particular shade that’s essential no matter the design or palette you choose – white, of course. And no, not white as one of the components of your color scheme, but white as in white space.
White space is the parts of your email that are unoccupied by text, visuals, or other colors. Instead, they act as breathing space, allowing the email reader to better comprehend the content without becoming overwhelmed. While premade templates will already have ample white space added in, if you’re making a design from scratch then you’ll have to adjust it yourself.
Remember, break your content down into blocks and columns instead of lengthy paragraphs. Most people skim emails, spending under a minute on each – so the more digestible your content, the better it’s going to work and white space will get you there.
4. Don’t Skimp on the Visuals
With the template, color scheme, and white space out of the way, there’s another important element that you need to account for – the visuals. Static images, GIFs, video clips – whatever your choice, these all add to your email’s standing. Not only does adding in visuals lead to a better open and conversion rate, but it also boosts your recipient list’s interaction with the email, driving up your metrics.
Of course, be sure to add only high-quality images and videos – there’s nothing worse than a blurry image – and to source your visuals from royalty-free platforms. And if you’re thinking frequency, then two to three visuals per email are sufficient, with the exact number depending on the length, content, and nature of your email.
So, if you’re looking to spruce up your small business emails with some design hacks then these tips and tricks are for you. Just be sure to make adjustments according to your target market and industry, and you’ll be good to go!
